Meet The Disruptive Factory Team

The Disruptive Factory team is diverse, experienced and committed to disruptive excellence. 

Our backgrounds touch on a wide range of industries and creative endeavors with execution depth and innovation.  At our core, we focus on empowering our team and clients to create a more sustainable world with the avenues and tools for citizens, organizations, entrepreneurs, and companies to thrive, engage and contribute.


Cynthia A. Phillips, Founder 

Cynthia A. Phillips is the Founder & CEO of The Disruptive Factory. Phillips is an economist/agricultural economist as well as a business consultant to for-profit and social enterprises with over 25 years of experience in the areas of strategic planning, marketing, branding, analytics, big data, business development, and global expansion. Former Director of International Marketing & Risk Management at American Express and consults with technology companies and start-ups such as Cisco Systems, BioSerie, and Riverbed. She currently serves as the interim CMO for Ascalon, LLC, a disruptive consumer and commercial bio-based products company. Phillips sits on several nonprofit boards and advisory boards of start-ups including OROECO and accelerators such as Think Beyond Plastic.  Phillips is a champion of the 17 UN SDGs and supports nonprofit organizations as well as companies of any scale to integrate the SDGs into their business planning, Business Intelligence, ESG, and CSR. She is the founder of GlobalShiftTV, G Media Partners, as well as a co-founder. A writer and producer, she has several projects in development including a feature on the life and legacy of Florence Nightingale.

References and endorsements for Phillips’ work can be found on LinkedIn.

Deb Churchill Luster, Co-Founder

Deb Churchill Luster is Co-Founder and Chief Branding & Marketing Strategist of The Disruptive Factory. Luster has been in the natural product industry since 1990, loves launching new companies and product lines and has established several companies including a publishing company, a food packaging technology company, a food consultant company and two nationwide food companies–CAN DO KID, Inc. which created all-natural snacks and empowering products for kids and a pasta food company – Annie’s Homegrown Inc. Deb started Annie’s Homegrown Inc. in 1990 with the two primary founders and helped build the company from the ground up.  Deb served as President of Annie’s from 1991-1997 and was responsible for the overall management of the company including sales and marketing, raising capital from private investors, and expanding distribution across the US. She also created successful marketing and public relations campaigns for Annie’s including the Be Green environmental campaign and programs helping organizations for women, children, and education. In 1996, Ms. Luster spearheaded a direct public offering of Annie’s stock to their 90,000-person mailing list which created a media stir due to its unique qualities and inspired many articles including Hot-Wired, Forbes, Working Women, and The Wall Street Journal.  Ms. Luster served on the board of Annie’s as Vice Chairman until 1999 and was an owner until it was sold in 2002.

Late 2005 Ms. Luster and her sister Chris Elders launched Can Do Kid, Inc. with two children’s books called I Can Do Anything!  and I am Happy Just The Way I Am! Along with a line of products to inspire children to know that they CAN DO ANYTHING.  Their line of CAN DO KID nutrition/energy bars were the first nutrition bar for children and were found in over 40 states and over 3,000 stores. The books were sold in every state in Toys R Us and bookstores and can still be found on Amazon.  Can Do Kid grew up to Churchill Brands and Churchill Insights and moved away from snacks to include many other propositions around positive programs, products and advising natural food start-ups, emerging and high growth companies. The companies chosen to be under Churchill Brands/Insights are provocative and disruptive and enable them to share the many years of knowledge gleaned from their experiences.

 Over the past twenty-five years, Ms. Luster has served on the boards and advisory boards of over twenty companies mostly in the natural food space, as well as four non-profits, colleges and dozens of executive boards in her community.  She has been featured over the years in numerous articles including Working Women, Inc., Enterprising Women Magazine, Forbes, Business Ethics Magazine, Newsweek and Success magazine and has been on NBC, CBS and ABC News. Ms. Luster has been the keynote speaker for the National Association of Women Business Owners in San Francisco and New York City and has spoken at dozens of organizations, conferences and Universities Georgetown University, Stanford Business School, West Point Military Academy, Cottey Colley, and The Charter 100 Club. 

Marie Studer

Marie Studer is a Partner and Relationships Manager at The Disruptive Factory and Science & Society lead for The Disruptive Factory / Media & Creative division, championing the UN Sustainable Development Goals (SDGs) for our work with partners. She engages people with scientific and sustainability endeavors and helps mission-oriented organizations run professionally and smoothly. She is a scientist with a passion for connecting people with meaningful and creative explorations of the world that are relevant to them and our future. Her career has focused on public accessibility and understanding of science through government and public policy positions, to scientific and education leadership for international citizen science projects, to engaging formal and informal educators and youth in biodiversity learning using hands-on and online resources and tools. She is especially interested in creating awareness and action around the United Nations Sustainable Development Goals.

Marie has executive leadership experience in non-profit organizations and multi-institutional consortiums, with a proven record in strategic planning, strategic partnership development, organizational management and development, budgeting, fiscal control, staff development, stakeholder relations, and fundraising. As a collaborative leader, she listens and finds common ground, while ensuring vision and mission guide decisions. She enjoys networking and connecting people, ideas and projects to deliver outcomes and impact. She has held positions as Staff Scientist for the Massachusetts Bays National Estuary Program, Chief Scientist for Earthwatch Institute, and as Director of Learning + Education for the Encyclopedia of Life (EOL). She serves on several boards and committees for organizations working to support sustainable communities and environments. 

Denise Pines

Denise Pines is a Partner at The Disruptive Factory. She is the co-visionary and head taskmaster for Tea Botanics. An award-winning marketer and serial entrepreneur, Denise has participated in 10 startups, including two multimedia companies and a foundation with Tavis Smiley. She has 20+ years of management, sales, and marketing experience in “personality” brand management and traditional media. Pines has a Bachelor of Science degree in marketing from San Francisco State University, a Master’s degree in international business from John F. Kennedy University and a Master’s degree in finance from Stanford University. She currently serves as President of the California Medical Board.

She served as President for The Smiley Group from 1998 to 2010. She launched Pines One Publications in 1993. Prior to starting her business over 15 years ago, Ms. Pines held management positions at AT&T, Neiman Marcus, Louis Vuitton, and The Gap.

Natalia Olson-Urtecho, Co-Founder

Natalia Olson-Urtecho is Co-Founder &  Chief Innovation Officer at The Disruptive Factory. She is an entrepreneur and recognized expert in government, commercialization of clean technologies, transportation, energy, environmental planning, public engagement, and infrastructure development. Prior to her current position as founder of InfraTechh21 and Co-Founder of The Disruptive Factory, she was appointed by President Obama as the U.S. Small Business Administration’s Mid-Atlantic Regional Administrator responsible for small business programs, financial assistance, and business development initiatives throughout the mid-Atlantic region managing 34 billion dollars in government contracts. She has held senior management positions in both the public and the private sector in the U.S., Central Europe, Asia, and Latin America. Natalia was appointed to Philadelphia’s Planning Commission and served as the Vice-Chair of the Zoning Code Commission, she was appointed to the U.S. Innovation Advisory Board to advise Congress and the White House on competitiveness. She has been honored with numerous prestigious awards, including recognition as a “Latina Powerhouse” by the Maryland Hispanic Business Conference, Most Influential Latino in Delaware Valley in 2014, Philadelphia Business Journal’s 2010 Minority Business Leader Award, and Woman of Distinction for her work in sustainable infrastructure & the green economy. She has an MS in City and Regional Planning from the University of Pennsylvania. 

Bridgett Luther, Co-Founder

Bridgett Luther is a Disruptor and Co-Founder of The Disruptive Factory. Previously she founded the Cradle to Cradle Products Innovation Institute and was the former director of California’s Department of Conservation under Governor Schwarzenegger. She was appointed to her second term on the USEPA’s National Advisory Council for Environmental Policy and Technology.

She graduated from Vanderbilt University. She lives in San Francisco and has two grown children.

Sandra Niehaus, Co-Founder

Sandra Neihaus is Co-Founder & Customer and User Experience Specialist at The Disruptive Factory. Sandra has 20+ years worth of experience in the tech industry, with a strong focus on human-technology interactions. She is a  user experience design leader, developer, and marketing expert, with strategic insight and tactical expertise. Sandra has led and executed projects for a wide range of companies and industries. Sandra’s previous clients include Facebook, PayPal, Walmart, Netflix, Crate & Barrel, Hewlett-Packard, Intel, StubHub, Brocade, Quicken Loans, and Allstate. .She is a founding member of IxDA Sacramento, author of the book “Web Design for ROI” from New Riders Press, and a writer and international speaker on the topics of user experience, design, and conversion rate optimization.

Sandra’s mission is to transform lives for the better and improve human interactions with all types of technology. She is passionate about social issues such as women’s self-defense and economic empowerment. Currently, she volunteers on the advisory boards of the Encyclopedia of Life and UC Davis Extension.

Sherry Cameron MBA, Co-Founder

Sherry Cameron is Co-Founder & Global Special Projects Manager at The Disruptive Factory. Sherry was born into a multigenerational restaurant family. She spent her youth learning all aspects of the food industry. After getting her MBA from Thunderbird School of Global Management, she went off into the world and became a global executive leading successful ventures in the United States, Australia, Singapore, and Mexico—with additional consulting work in the U.A.E.

Her 25+ years of work on four continents in myriad cultures and settings— from Asian entrepreneurs to Middle Eastern royalty—have given her an invaluable set of multicultural business skills. She has paired this with diverse not-for-profit experience in the area of personal service, alumni and constituent relations, business development, organizational assessment, and fundraising.

Cameron imported and exported various food and beverage products between Latin America and the U.S. at SJB Trading. She also served as a consultant for Mexican and U.S. companies on cross-border issues. During her time as regional manager for Let’s Eat, LLC of Singapore, the first restaurant guide in the country, Cameron also served as a Director for CitiProp Management Pte Ltd, which developed the property holdings of multinational corporations in Asia. In Australia, she was a co-owner and managing director for Axiome Fine Foods Pty Ltd., a farm-to-table distributor of high-end specialty foods, managing and directing all aspects of the business. Cameron holds a master’s in counseling from the University of New England, in New South Wales, Australia. She consults with organizations seeking to build strategic, innovative and outcomes-driven philanthropic and constituent-relations programs.

Ashley Conway Roberts

Ashley Conway Roberts Partner and Vice President of Strategic Communications at The Disruptive Factory. Ashley is a communications consultant and strategist with expertise in multi-platform digital marketing, demand generation and thought leadership development across industries (healthcare IT, international social enterprise competitions, oil and gas, food system innovation, and tourism). She has held senior leadership positions in the healthcare technology space and is passionate about building and scaling communications and marketing programs for startups and social enterprises across industries. Ashley grew up in Africa and Europe and is currently based in Austin, TX, where she is very involved in the local network of mission-driven businesses, startups, and nonprofit organizations. Her expertise in building marketing and communications infrastructure for startups, developing robust online communities, running comprehensive content campaigns and producing events comes from consulting and working with high-growth technology companies such as NarrativeDx, Verb and previous Verb clients (Dell, IBM, TOMS, LIVESTRONG, The Everglades Foundation), Afoundria, and many more. These experiences have instilled a deep, lifelong belief in the transformative power of businesses doing good. Ashley has a Master’s degree in strategic communications from The University of Texas at Austin, TX.

Connie Nelson 

Connie Nelson is  Partner & Executive Assistant and Special Projects Manager at The Disruptive Factory. Connie approaches projects with energy. She is an enthusiastic, strategic thinker with an ability and strong track record of successfully implementing change and developing new programs. She has over 8 years of experience working with non-profit healthcare agencies.  Her involvement in for-profit groups includes being a team member in startups involved in data science and in facilitating in-market learning initiatives in various international markets to be integrated into executive development programs and leadership summits. She has a BS degree in Nutritional Sciences from the University of Arizona. 

Kelley Hullihen, Partner

Kelley Hullihen is  Partner at The Disruptive Factory. She is an accomplished PMP-Certified Program/Project Manager and MBA with exceptional leadership skills demonstrated through the creative management of team dynamics on high-dollar, high-risk contracts, process improvement to optimize the bottom line. Extensive experience managing teams wide geographic locations to completion under-budget and ahead of schedule. Talented “go-to” professional skilled in crisis management, risk reduction and troubled project remediation for multi-million dollar technical projects within top private sector companies and government agencies. Extensive management and operations experience for project/product launch life cycles.

In 2007, Ms. Hullihen also founded the visionary Non-Profit “Hoofbeats with Heart” which is a program designed to provide services to the underserved community of those with disabilities in 2007. Hoofbeats with Heart, a 501(c)(3) charity, is run solely by dedicated volunteers whose mission and passion is improving the lives of the physically and mentally challenged, anchoring at-risk youth and giving personal grief a voice through the fellowship between humans and horses.

Blair O’Neil

Blair O’Neil is Partner & Graphic Design and Concept Communications Specialist at The Disruptive Factory. Part Crazy Disruptor, part player-by-the-rules, he’s loved by anyone that enjoys a fresh and often fun approach. Blair is an analytical thinker with artist sensibilities, a “creative” professional with a splash of the practical strategist and a trained eye for detail along with a job well done. Blair has 30+ years working alongside startups as well as big-name international corporations in corporate communications support & branding, product branding, brand packaging, advertising brand placements, and rollouts. His industry experiences include traditional & alternative health, wellness & nutrition, science & research organizations, engineering & architectural firms, life sciences & digital technology, private sector & government agency environmental programs, upscale food & eateries, wine & spirits, legal firms as well product packaging and service branding. 

John Paul Basile

John Paul Basile is Partner at The Disruptive Factory. John Paul is a global strategic executive with more than 25 years of wide-ranging experience and relationships in sports, entertainment, and attractions. An avid believer in “doing well by doing good,” John Paul is actively focused on producing and developing its core engagements platforms, Verti, and Global Shift while performing the leadership role of Co-Managing Director of TEF.

Beyond TDF, John Paul is the founder of Frontier Sports & Entertainment, an advisory firm to a wide range of brands and rights-holders on market-entry strategy, planning, and fundraising to accelerate their growth and development in North America and emerging markets. He is also COO of Lovability, a lifestyle / e-commerce platform that encourages young women to take charge of their sexual health and wellness. Previously, John Paul worked at the National Basketball Association (NBA), where he led international strategic programs and partnerships to accelerate the development of the league and the sport of basketball across more than 30 countries. John Paul also held multiple positions with Feld Entertainment, a leading producer of live touring family entertainment, promoting tours in the US, expanding and developing markets across Australasia, and then leading Feld’s most profitable and demanding Northeast US region.

John Paul received his undergraduate degree at the University of Pennsylvania and a law degree from American University. He sits on the Advisory Council for American University’s Masters in Sports Analytics and is an active and proud supporter of the National Alopecia Areata Foundation. 

Kamini Sharma 

Kamini Sharma is Partner at The Disruptive Factory. Kamini is a senior media and sports executive with over 20 years of global expertise building high-profile brands, platforms, programs, and partnerships. She has been particularly committed to growing awareness of initiatives focused on women and girls in each of her roles and in her personal life. She is currently working with TDF/TEF on the growth of its media division including the development and production of integrated platforms including Verti, Global Shift, Legacy of Light and other branded programs while performing the leadership role of Co-Managing Director of TEF..

Kamini additionally is Co-Owner of Lovability, a lifestyle brand and e-commerce platform focused on engaging and empowering young women to take charge of their sexual health and well-being. She is also a Partner with Frontier Sports & Entertainment, an advisory firm to brands and rights holders on a wide range of initiatives including market-entry and growth strategy with particular focus on the United States and emerging markets. Kamini previously worked at UFC, where she was VP, Global Marketing and led brand marketing, television/pay-per-view, social media, and events, overseeing 5 international offices. Before UFC, Kamini served as Director of Marketing for ESPN (EMEA) based in London. In that role, she was responsible for the growth of ESPN’s television brands, directing over 50 channel launches in more than 30 countries, growing ESPN’s reach from 250K to 25M households; Kamini also managed international rights-holder relationships with the NFL, NBA, WNBA, NHL, MLB, NCAA, NASCAR, ATP, WTA and European football during her tenure. Prior to ESPN, Kamini worked for the National Hockey League (NHL) as Director of International Marketing. She oversaw all international marketing activities and led strategic planning and execution for key international initiatives, such as the 2004 World Cup of Hockey and 2002 Winter Olympic Games.

Kamini received an undergraduate degree from Ithaca College and a law degree from American University. She is currently on the Advisory Board of American University’s Masters in Sports Analytics and has previously sat on the boards of Women in Sports and Events (WISE), Cable & Television Association of Marketing (CTAM) Europe, Women in Sport Advisory Council UK and Ithaca College’s Sports Management and Media Advisory Council. She additionally mentors young women on career growth and leadership.

Jodie Davies

Jodie Davies is Partner and Project Management & Governance Specialist at The Disruptive Factory. Jodie is the founder and CEO of Wannabean LLC, a company dedicated to turning plastic pollution into play. She is a member of The Disruptive Factory responsible for leading Governance, Project Management, and Change Management.

Previously she held a Vice President position overseeing Client Success, Projects and Implementation along with being on the Executive team responsible for Strategy Planning and Execution.

Jodie grew up in Australia before working as a management consultant for one of the Big 4 Advisory firms. In this role she moved to Los Angeles where she focused on Project Portfolio Management, IT Transformation, IT Governance and Merger & Acquisition (M&A) transactions globally across a variety of industries. She has a proven track record-setting strategy, prioritizing strategic programs, establishing performance metrics executing implementations of cross-functional and cross border programs.

Narek Sahakyan 

Narek Sahakyan is Director of Data & Analytics at The Disruptive Factory. Narek is an Economist and recent USC graduate of International Public Policy and Management. Originally from Armenia, he has a background in both economics and more than 8 years of working experience as a business consultant and project coordinator.

While in Armenia, Narek Sahakyan has been involved in more than 30 research projects commissioned by famous international organizations such as World Bank, United Nations Development Programme (UNDP), United States Agency for International Development (USAID), Gesellschaft für Internationale Zusammenarbeit (GIZ), World Vision, etc. His main areas of expertise include business and investment planning, strategic planning, market research, analytics, as well as program implementation and evaluation.


Peter Geib

Peter Geib is an Associate and Partnership and Engagement Manager (Brazil) at The Disruptive Factory. Peter is a multilingual Global Citizen with nearly two decades’ experience in international business; innovative and efficient green tech promotion, coalition building; 17 UN SDGs Advocacy, project finance facilitation, diplomacy, and public affairs. He is a former International Business Director at CSM International & CEO of CSM do BRASIL,EVP at LivelyUp, the World Sports Alliance IGO’s communications agency. Founder & CEO of Pierre & Marie Group. Executive Consultant to Innovative Green Tech German Companies TESVOLT, Energy Storage Experts, and Sunfire, a developer and manufacturer of clean and efficient Fuel Cell technology solutions for the fields of off-grid power and heat generation, energy storage, and green fuels production, for the Brazil and USA Markets.

Peter also serves as CEO of P&M Music Publishing, a P&M Group company, promoting Musical Talent and Licensing original content in the Americas and European Markets in cooperation with the New York-based Holding Group, StadiumRed.

Thomas Charts 

Thomas Charts is an Associate and the Strategic Partnership Manager (Europe) at The Disruptive Factory. Thomas has over 20 +  years of experience in business management, innovation, and business development. He has a sound and thorough understanding of business visioning, business development and furthering business expansion. Thomas has a keen eye for current and future technological developments. He has traveled extensively and seeks out important startups at various Expos and Technical conferences.

Thomas often works under the guidance of a European Innovation Center or a Startup Accelerator program. He has helped build up a unique portfolio of Clean Techand Disruptive Technologies along with the collaboration of The Disruptive Factory. Together they seek to accelerate Technological change in addressing and promoting Ecological Sustainability, help to define clear aspects of Fairness in Income Inequality and truly understand and promote Planetary Biodiversity.